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Newsletter>
YOUR 12 MONTH MARKETING CALENDAR!
April 2, 2010
What does your marketing calendar look like in July? How about November? How about next January? Unfortunately, most of you will say "I don't know!" If your practice is where you want it to be, then just keep doing what you're doing. If you want it to grow, then just copy the practice you want to emulate.
Weekly practice volume in a corrective care practice can be predicted by multiplying your monthly new patient volume by 8-12. See 5 new patients per month and you are probably seeing about 30-50 patient visits per week. If you want to see 300+ patient visits per week, then you need to be processing at least 25-30 new patients per month.
All practices that see any significant volume have a 12 month marketing calendar. You should have at least one promotion scheduled EVERY WEEK! ...and I don't mean a yellow pages ad, or an insurance referral book (that is a whole different newsletter)! A solid practice is a refection of its diversified marketing.
Here is what my marketing plan would look like for your practice:
Monthly promotions:
* January - New Year's Health Checkup
* February - Valentine's Day Doctors with a Heart
* March - St. Patrick's Day - 17 NP on the 17th for $17
* April - Easter Celebration with baskets for the kids
* May - Free Mothers Day Checkup for Moms with a Rose for each
* June - Free Fathers Day Checkup for Dads with a Gift for each
* July - Independence From Hunger Food Drive
* August - School Supply Drive
* September - Back to School Backpack Safety Checks
* October - Fall Harvest/Halloween Patient Appreciation Day
* November - Thanksgiving Food Drive
* December - Toys for Tots Toy Drive
In addition, I would give out 2 referral cards to EVERY patient EVERY two weeks, hold at least one monthly in office workshop/lecture and one outside the office, have weekly patient handouts, do weekly mailings of our pediatric newsletter to the daycare centers and schools in the area, hold a quarterly Patient Appreciation Day, and run my Killer Ad in the newspaper. Whew! The best part is that most of these things are almost FREE to implement.
Now you are on a roll (and probably overwhelmed). The easiest way to get started is to implement ONE thing at a time. To make it easy, this all is done for you (for the most part). With your subscriber discount below, you have access to a discount on all of our Weekly Handouts, Pediatric Newsletters, 12 Month Marketing Plan, and PowerPoints!
As a subscriber you can use the code "NL033110" immediately to get 12% (That's 12% for 12 months!) off all purchases from our website! Keep an eye out! There is much more to come!
Dr. Damon Popovics
PS - If you want to go even one step further to turn your PowerPoint Presentations into your most effective practice-growth tool, you should check out "Dr. Jen's Get Onto Speaking Calendars Of Schools And Businesses Blackbook: everything you need to get your foot in the door!" and get a "Yes, we'd love you to speak to our group!" from the decision maker, so you can spread your message to hundreds of new people and attract the patients you want. Click HERE for details. If you order within the next 3 days, Dr. Jen will also e-mail you at no charge her very handy "Winning Responses To The 50 Patient Objections" guide, to help stop those costly new and prospective-patient leaks! (Normally $47).
www.See300aWeek.com
(760) 579-2799
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