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Newsletter>
ARE YOU A WOODPECKER?
May 18, 2010
Last week I moved into a new house, and in the backyard are 2 sheds. I noticed
that each of them has several patches in the wood next to a few holes in the
wood siding. I scratched my head trying to figure it out until I spoke to the
previous owner and she told me that the darn woodpeckers love the wood siding.
I wondered how many times they had to tap the siding to drill a 4" hole... It
has to be thousands! When I was on my first coaching call in my new house last
week, it reminded me of the principle of persistence.
Your success in anything in your practice, just like the woodpecker, is a
direct function of how persistent you are. Whether it is marketing, landing
talks at the big company, or new patient conversions, you have to be
persistent! ...and I don't mean just thinking about it a lot. I mean taking
real action! This is what I mean:
* New Patient Conversions - How many times do you "touch" each new patient
before they start care in your office? One, Two, Three? How about SEVEN!
* One - At the first scheduling call
* Two - To confirm their appointment if it is scheduled more than 24 hours in
advance
* Three - At their actual first day visit
* Four - On their call in the evening of their exam to confirm that you found
subluxation
* Five - On the confirmation call for their Report of Findings and spouse
attendance
* Six - At their actual ROF
* Seven - On the call after their first adjustment to see how they did
Wow! That is a lot! Would you rather take the recommendations of a stranger,
or from a doc who actually cares about you? The more "touches" you give to a
patient, the better your conversions will be as well as your retention.
* Landing the "BIG FISH" - For this, I mean the company with 1500 employees,
of the big gym, or your local school district. Here are a few woodpecker taps
for marketing in that arena:
* One - Getting the Human Resources contact from the patient from the big
company
* Two - Calling that HR contact
* Three - The actual lunch meeting with the HR director
* Four - Following up with a thank you letter and gift (flowers, etc)
* Five - Another follow up call to schedule your workshop SERIES
* Six - The first company workshop
* Seven - Follow up with the HR director for feedback and to promote the next
workshop
So, are you a woodpecker? Start counting your "touches" in every part of your
practice and see how much stronger your accomplishments are as you increase
your determination and persistence. This can be applied to staff training,
setting up marketing venues, patient retention, conversions, etc.
This month, I am giving away more that ever with a 25% discount. Just like the
woodpecker, I am rewarding those of you who have been reading my newsletter.
Just click HERE to see what we have to offer and enter code "NL051810" to
get 25% off your entire order.
We only have a few spots left for one on one coaching for only $249/month.
Once they are full, there will be a wait list until a new spot opens up. Refer
a friend and get 10% OFF PER REFERRAL!* Click HERE for our Coaching
Programs.
*Some restrictions apply
www.See300aWeek.com www.See300aWeek.com
(760) 579-2799
Contact us
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