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Newsletter>
WHAT ARE YOUR PATIENTS AIMING FOR?
June 16, 2010
WHAT ARE YOUR PATIENTS AIMING FOR?
JUNE 16, 2010
What are your patients aiming for? Last week I watched a new show called "Top Shot" on which several marksmen competed with different firearms in order to see who is the best, most accurate marksman under pressure. The commonality was that they all had the same weapons and the same targets.
Are you a "Top Shot?" What are you and your patients shooting for? We all have the same tools as chiropractors, so how come some of us are hitting the target at 300 a week and some of us can't even seem to get our weapons loaded? The answer is persistence, training, and having a target. That goes for both you and your patients.
Do your patients just meander through care in your office with no clear goals, or do they have clear precise targets? Some ways to increase your patient compliance, patient visit average, the size of your practice, and collections are:
• Define Goals in your Report of Findings - What is to be expected during care? ...how many visits? ...how much will it cost? ...how often do they have to come in?
• Follow a Protocol - Do you have specific protocols for each condition or do you just wing it based on pain relief?
• Re-Evaluate Regularly - Show the patient measurable changes in their care by doing regular re-evaluations every 10-12 visits.
• Take X-rays - Nothing will keep a patient on track more then the anticipation of see in black and white their spinal changes on an x-ray.
• Use Objective Measurements Rather than Subjective Measurements - Pain comes and goes and does not necessarily represent the degree of improvement in their subluxation. Get them off the pain relief model and start using objective measurements like posture, weight balance, range of motion, thermography, and x-rays. Document their improvements and show them where they are now compared to where they started. Remarkably, this will also help you get paid!
• Track your progress - There is no way to reach your target if you do cannot look back at where you are coming from. Try going into the woods blindfolded and try reaching an "X" on a map without knowing where you are starting from. That is a challenge that even Bear Grylls would have a tough time with!
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Here are a few NEW PRODUCTS that are ON SALE this week to help you achieve your goals:
After 5 years, we now have put our amazing Group Report of Findings into PowerPoint format!
Finally a Report of Findings on PowerPoint for the Corrective Care practice! This 48 slide PowerPoint presentation was designed specifically to take a new patient from knowing nothing about chiropractic to:
• Educating them about why modern medicine is failing
• thoroughly explaining the anatomy of the spine and nervous system
• Four different ages of case histories of real corrective care with actual before and after x-rays
• It includes 17 different actual x-rays from my office
• ...and more
This is the exact same presentation that I have given in my own office hundreds of times to thousands of patients. You can order just the Powerpoint presentation HERE for $39.95 or buy the entire ROF program HERE for $64.95 (a $15.00 savings).
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We now also have finally created the greatest office STATISTICS SPREADSHEET for the chiropractic office
• It will track...
o Weekly and Monthly Patient Visit Counts
o Weekly and Monthly New Patient Counts from each source you assign
o Weekly and Monthly Collections as well as Percentage of total collections from
? Cash
? Prepays
? Monthly Payments
? Over the Counter Payments
? PPO's
? HMO's
? Personal Injury
? Work Comp
? Medicare
o Your Average Collection Per Visit Daily, Weekly, and Monthly
o Your Average Monthly Market Cost per New Patient acquisition
o Weekly and Monthly totals of New Patients returning for their Report of Findings
o Percentage of total New Patient conversions to Pain Relief vs. Corrective Care
o Your Patient Visit Average
o ...and more!
This is the same spreadsheet my clients use for coaching. Click HERE to order it for just $19.95 this week only.
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**** One on One Coaching fees are increasing $100 to $349/month as of July 1st as space becomes more limited. If you are thinking about it, contact me now to reserve the current $249 price. Click HERE for our Coaching Programs.
*Some restrictions apply
www.See300aWeek.com www.See300aWeek.com
(760) 579-2799
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